Daybreak Studios
Dailypay Studio Team
At DailyPay, the studio team had been referred to by many names: Creative Services, Creative Department, The Design Team, The Studio, etc. As DailyPay grew, our team grew and it was important that our team had a way to identify and unify ourselves in the eyes of DailyPay and the world at large. We are more than a disparate group of designers, writers , videographers, motion artists, developers and thinkers.
More than just “The Studio”. And therefore, the birth of “Daybreak Studios”.
The designers on the team were tasked to create a mark or a symbol to represent Daybreak Studios in order to solidify our identity.
Brainstorm
Before drafting out a symbol for Daybreak Studios, we created a tagline, manifesto, and keywords that represented who we are.
“Where ideas rise and shine.”
Energize a new day
Daybreak
Illuminate Promise
Daybreak Studios
Reveal possibility
Keywords
Ignite Opportunity
Radiate potential
Dream and shine
Clarify the darkness
Shine on
The first light of day is the brightest, cracking open the darkness and illuminating endless possibilities.
It charges at the fastest speed in the universe,
energizing vision, hope and opportunity.
It promises a new day.
We are the artists, strategists and creators
who believe ideas rise at daybreak.
It’s up to us to make them shine.
We dream. We collaborate. We create.
We are Daybreak Studios, where ideas rise and shine.
Manifesto
Logo Mocks
Final Design
